Logo Design
Corporate I.D.
Branding

An established company in the traditional orthodics industry had a newly patented sports product that they wanted to market in an entirely new business direction. The first task at hand was to create a brand name, logo and identity for the sports oriented product and business.

Our solution for the client was to create their brand name: ProKinetics™. The name and the italic logotype, with it’s stylized “P” symbol design, represent the energy unleashed into motion for the quicker starts and speed performance gained as a result of using this revolutionary new sport insole. The name was successfully registered as a trademark and as a web domain.

Marketing literature and trade show graphics were then produced for a timely launch of the new product line at a coaching conference.