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Chocolate Man, an established Chocolatier, is a resource for the best quality chocolates and chocolate making supplies used for fine chocolate desserts and candies. He also teaches professional level classes in the art of making chocolate products. Without a discernable logo or identity, he was ready to ramp up his marketing efforts and to establish a defining and memorable marketing image.
The logo we designed depicts the cacao pod, the fruit that is the beginning raw resource for all chocolate products. I created the positioning statement: “Your Source For Very Fine Chocolates” to differentiate this level of quality. The 2 sided business card has the usual contact information while the back side photography displays the chocolate process from raw resource to final consumer products.
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